Cultural Connections is currently running “Migrant Entrepreneurs in New Zealand” research, an initiative led by Auckland Regional Migrant Services (ARMS) in partnership with Auckland Council, and Immigration New Zealand. The purpose of this research is to help us better understand how migrants start their businesses and the challenges that they face. Migrants are defined as those who are born overseas but currently living in NZ.
With more migrants arriving every year, how is New Zealand embracing diversity and integrating with migrants to make this country truly multicultural and inclusive? There is no data and insights about migrants once they arrive into New Zealand. For example, we do not know the challenges that they face, they support they need, or how they integrate with the society. From a corporate side, there is limited data to understand how migrants consider and purchase products and services, drivers for satisfaction or defection, and the holy grail customer loyalty.
It’s one of the reasons why Cultural Connections was started as a social enterprise to illuminate some insights into migrants which makes up 25% of population.